How We Work

What can you expect from your experience with us?

We can help you to find your inner Nerd

We view our involvement in your website as covering the whole process from initial concept through to finished product launch and beyond, as your web site constantly evolves.

The process starts with a simple informal discussion to try and understand what you hope to achieve and progresses through the build process to launch and promotion.

Initial Ideas

First we like to have an informal discussion. We like to talk to and more importantly listen to our clients so we can get some idea of the scale and intent of the website. The questions we ask our clients to consider include:

  • What is the web site for? Some of the typical roles of a website include:
    • ecommerce
    • on-line brochure or showroom
    • contact point / on-line business card
    • community focus and communication hub
  • Who is the intended audience as this will influence how to present your information:
    • Business to Business
    • Business to Customer
    • Age group
    • Gender
    • Technical literacy
  • Every visitor arrives at a website with a requirement. This may be for information, goods, services, advice, communication, or any number of others. What are your visitors needs, and how are you intending to satisfy them?
  • What sort of marketplace will it live in?
    • highly competitive / saturated
    • long / slow sales lead generation
    • fast turnaround
  • The 'locality' of a web site is often based around the search terms used to find the services it provides, this is known as it's 'niche'. Each niche will have it's own character based on:
  • Competition - how many other sites are after your visitors?
  • Visitor motivation - are they driven by price, service, accessibility?
  • Age - has the niche been in existence for many years with established brands, or has it recently developed with no strong market leaders?

Information Architecture

Now we have some ideas on where we are going, and quite often you have a better idea on what you want. So in the same way that a house builder will require architects plans before they start mixing the mortar, it will significantly help the web site build process if we have some plans of the site we are to build. This normally takes the form of a site map showing the layout of the pages the site will hold, with notes about the information or functionality each page provides. Many existing site owners find this process interesting as it forces them to try and understand what their visitors want and what they are trying to say.

Keyword Analysis

Once we know what the site will look like and roughly the information it will hold, if we are to help with web marketing we need to start the process of making it as competitive with Search Engines as possible. This means we need to analyse the words your customers (or potential customers) use to describe your products. We need to discover how often each is used, how much competition for each there is and whether each keyword is likely to end up in a visitor action (such as buying a product or contacting a sales person). From this we can estimate the best terms to incorporate into each page that will provide the best return on investment for you.

Wire Frames

At this stage we can start to look at how the individual pages will look and function. We will create a 'wireframe' for each of the main page types. This is a simple sketch like design, showing where the pages elements will go, how the pages will be laid out and what the anticipated user interactions will be. We don't rush this stage as it can be one of the most informative and challenging, as rough ideas around hoped for visitor outcomes are tested out in visual prototypes

Website Design

Go on, admit it. This was where you thought the process started, and quite possibly ended, wasn't it? While we appreciate the value of good design, we also know that we're not in the business of making works of art. This is functional design, and as such must be simple, easy to understand, easy to use and accessible. A quick look at the more successful web sites out there shows that what wins is easy to use simple to understand designs that do not get in the way of the content, after all they've come to your web site to interact with you, not to admire our design.

Analysis

Post launch we would recommend regular analysis and feedback on how the site is performing against the expected and hoped for outcomes. This can take the form of regular summary reports on figures from Google Analytics, or more in depth A/B testing to try and improve any areas where visitors appear to be having issues. Sometimes an expected pattern of visitor use happens in a completely unexpected way, continuous analysis and feedback can improve these issues over time.

We aim to develop relationships with our clients that can exist for years, and during this time we hope to help our clients move their website towards the optimal for their needs. This all starts out with an informal discussion, so contact us if you would like to get the ball rolling, who knows where it could lead?

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