object(JRegistry)#249 (1) { ["data":protected]=> object(stdClass)#246 (80) { ["article_layout"]=> string(9) "_:default" ["show_title"]=> string(1) "1" ["link_titles"]=> string(1) "1" ["show_intro"]=> string(1) "1" ["info_block_position"]=> string(1) "0" ["show_category"]=> string(1) "0" ["link_category"]=> string(1) "0" ["show_parent_category"]=> string(1) "0" ["link_parent_category"]=> string(1) "0" ["show_author"]=> string(1) "0" ["link_author"]=> string(1) "0" ["show_create_date"]=> string(1) "0" ["show_modify_date"]=> string(1) "0" ["show_publish_date"]=> string(1) "0" ["show_item_navigation"]=> string(1) "0" ["show_vote"]=> string(1) "0" ["show_readmore"]=> string(1) "1" ["show_readmore_title"]=> string(1) "1" ["readmore_limit"]=> string(3) "100" ["show_icons"]=> string(1) "0" ["show_print_icon"]=> string(1) "0" ["show_email_icon"]=> string(1) "0" ["show_hits"]=> string(1) "0" ["show_noauth"]=> string(1) "0" ["urls_position"]=> string(1) "0" ["show_publishing_options"]=> string(1) "1" ["show_article_options"]=> string(1) "1" ["show_urls_images_frontend"]=> string(1) "1" ["show_urls_images_backend"]=> string(1) "1" ["targeta"]=> int(0) ["targetb"]=> int(0) ["targetc"]=> int(0) ["float_intro"]=> string(4) "left" ["float_fulltext"]=> string(4) "left" ["category_layout"]=> string(9) "_:default" ["show_category_title"]=> string(1) "1" ["show_description"]=> string(1) "1" ["show_description_image"]=> string(1) "1" ["maxLevel"]=> string(1) "1" ["show_empty_categories"]=> string(1) "0" ["show_no_articles"]=> string(1) "1" ["show_subcat_desc"]=> string(1) "1" ["show_cat_num_articles"]=> string(1) "0" ["show_base_description"]=> string(1) "1" ["maxLevelcat"]=> string(2) "-1" ["show_empty_categories_cat"]=> string(1) "0" ["show_subcat_desc_cat"]=> string(1) "0" ["show_cat_num_articles_cat"]=> string(1) "0" ["num_leading_articles"]=> string(1) "0" ["num_intro_articles"]=> string(1) "1" ["num_columns"]=> string(1) "1" ["num_links"]=> string(1) "5" ["multi_column_order"]=> string(1) "0" ["show_subcategory_content"]=> string(1) "0" ["show_pagination_limit"]=> string(1) "1" ["filter_field"]=> string(5) "title" ["show_headings"]=> string(1) "1" ["list_show_date"]=> string(1) "0" ["date_format"]=> string(0) "" ["list_show_hits"]=> string(1) "0" ["list_show_author"]=> string(1) "0" ["orderby_pri"]=> string(5) "order" ["orderby_sec"]=> string(5) "alpha" ["order_date"]=> string(9) "published" ["show_pagination"]=> string(1) "2" ["show_pagination_results"]=> string(1) "1" ["show_feed_link"]=> string(1) "1" ["feed_summary"]=> string(1) "0" ["feed_show_readmore"]=> string(1) "0" ["display_num"]=> string(2) "20" ["menu_image"]=> string(31) "images/icons/glossary-white.png" ["menu_text"]=> int(1) ["show_page_heading"]=> int(0) ["menu-meta_description"]=> string(43) "Definitions for some of the webs buzz-words" ["secure"]=> int(0) ["page_title"]=> string(8) "Glossary" ["page_description"]=> string(116) "Website Design, Development and Optimisation from Cumbria based Joomla, Wordpress and Magento Small Business experts" ["page_rights"]=> string(131) "All content is copyright Appropriate Solutions Web Development Ltd. No rights to reproduce or redistribute any content are granted." ["robots"]=> string(0) "" ["access-view"]=> bool(true) } }

Search Engine Results Page (SERP)

This is the page presented by a Search Engine such as Google or Bing in response to a standard text search, and will show details of web pages, videos, images, shopping opportunities and more that are most closely related to the search.

Often the search engines algorithm will try to discover the perceived intent behind the search by using not just the key phrase itself as an indicator, but also the experience of previous searchers and the paths they took when they searched using that key phrase.

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