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The sincerest form of flattery

Marion came to us after the website which had been built for her mother Marlene Lang to sell her knitting patterns on, turned out to be not quite of the quality she was hoping for. As a long time admirer of Alan Dart, she asked whether as we had built a similar site for Alan, could we build one for her.

Our first thought was we would love to but didn't want to step on Alans toes, so consulted him on the matter. As always Alan is a very generous man and felt that Marlenes patterns were not really competing with his so he didn't mind.

Our first inter-continental client

Marlene and Marion are both based in South Africa, but this did not present a problem to us as we had worked with clients from overseas before, though always on the same continent. The fact that South Africa is in the same time zone made it no more problematic than working with our clients from across the UK.

With our experience of building a similar site for Alan Dart, the actual technicalities of making the site were easily overcome. We had a few entertaining moments getting to grips with the South African domain hosts, but this was soon resolved.

Budget Ecommerce

What was more interesting was trying to bring the best value we could to Marion and Marlene given their limited budget. With this in mind we used WP-Ecommerce as the ecommerce platform. This is an easy to use extension to Wordpress (itself an easy to use Content Management System), with which we could quickly get a simple but effective shop online.

After some initial keyword research, we also suggested a move away from the original domain (www.marlenelang.co.za) to www.toyknittingpatterns.com which was available to purchase. We had looked at the traffic numbers for the keyphrase 'toy knitting patterns' and it looked like it would provide the customer through flow they wanted. A few months after launch we noticed the site had made it onto the first page of Google for this phrase, and continues to be at the top of page 1 still.

The future for toyknittingpatterns.com

Marion has since taken more of a back seat in the running of the website as she now has her hands full having fostered 2 young children from a nearby orphanage. This has left Marlene in charge, who although an expert with knitting needles is less confident administering a website. To help out we offered to manage the site for them without charge as Marion was otherwise engaged.

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