"Hey, where's my website?"

In the process of creating a new website much of the focus goes on that momentous point, the Launch Day. You thought about what you wanted to say, contracted someone to build your website for you, checked over the previews and then finally you launched the site. Fantastic, job done, right?

So now you search in Google for your products or services and your not there, what gives? Too often little thought is given to what happens on the day after Launch Day, with an assumption that your customers will find you somehow. The web sites at the top of the first page of the Search Engine results page list aren't there by accident. They are there because the formula used by the search engine rates them as being the most relevant to the words or phrase you searched for.

We've seen it many times before, website owners who assume that their new website will immediately come to the top for the phrase they think most suitable. Unfortunately there are a great number of websites out there, according to the March 2011 Netcraft Server Survey about 298.002,705 websites. Given this is probably a conservative estimate and with roughly 300 pages per average website (remember Search Engines are interested in pages not websites), that's 89,400,811,500 or a competitive market with nearly 90 billion other players in it.

Sometimes it's not what you say it's how you say it.

Admittedly all those 90 billion pages are not directly competing with yours, but enough are that getting found will require effort. By understanding how search engines think and what they are looking for Appropriate Solutions can help to get your site further up the search engine rankings. We don't promise instant results but instead build a sustainable campaign that will ultimately get you the results that will pay off, this is what we mean by Responsible Web Marketing. We can help you to:

• Assess the words that are most relevant to your market.
• Find the niches within your market that are easiest to exploit.
• Optimise your web site so it will be recognised as significant within these niches.
• Develop linking campaigns to promote your perceived value within the niche.
• Use appropriate advertising and marketing to accelerate this process.
• Move your site into a dominant position within your niche and allow expansion into others.

We may play by the rules, but we're still playing to win.

Search engine optimisation is a very grey area, with a lot of extravagant promises made by some companies. We are realistic about what it takes to succeed in this area, but can help you to plan for achievable and sustainable results. We can help you get the most out of your investment in promotion by seeking out link partners that will do the most for your site. We can also help you produce an optimised efficient paid search campaign (eg Google AdWords) so your not paying for traffic that isn't likely to pay off.

Do the right thing.

These days search engine marketing is mostly about doings things right. The search engines are so wise to the sort of short cuts that used to work, that trying them will more often than not get you moved down the rankings. And why bother? the Internet is still the most cost efficient way of promoting your self to the people that matter to you, so it's just not worth the risk.

So do the right thing and contact Appropriate Solutions now and see what a difference we can make to you.