object(JRegistry)#245 (1) { ["data":protected]=> object(stdClass)#249 (78) { ["article_layout"]=> string(9) "_:default" ["show_title"]=> string(1) "1" ["link_titles"]=> string(1) "1" ["show_intro"]=> string(1) "1" ["info_block_position"]=> string(1) "0" ["show_category"]=> string(1) "0" ["link_category"]=> string(1) "0" ["show_parent_category"]=> string(1) "0" ["link_parent_category"]=> string(1) "0" ["show_author"]=> string(1) "0" ["link_author"]=> string(1) "0" ["show_create_date"]=> string(1) "0" ["show_modify_date"]=> string(1) "0" ["show_publish_date"]=> string(1) "0" ["show_item_navigation"]=> string(1) "0" ["show_vote"]=> string(1) "0" ["show_readmore"]=> string(1) "1" ["show_readmore_title"]=> string(1) "1" ["readmore_limit"]=> string(3) "100" ["show_icons"]=> string(1) "0" ["show_print_icon"]=> string(1) "0" ["show_email_icon"]=> string(1) "0" ["show_hits"]=> string(1) "0" ["show_noauth"]=> string(1) "0" ["urls_position"]=> string(1) "0" ["show_publishing_options"]=> string(1) "1" ["show_article_options"]=> string(1) "1" ["show_urls_images_frontend"]=> string(1) "1" ["show_urls_images_backend"]=> string(1) "1" ["targeta"]=> int(0) ["targetb"]=> int(0) ["targetc"]=> int(0) ["float_intro"]=> string(4) "left" ["float_fulltext"]=> string(4) "left" ["category_layout"]=> string(9) "_:default" ["show_category_title"]=> string(1) "1" ["show_description"]=> string(1) "1" ["show_description_image"]=> string(1) "1" ["maxLevel"]=> string(1) "1" ["show_empty_categories"]=> string(1) "0" ["show_no_articles"]=> string(1) "1" ["show_subcat_desc"]=> string(1) "1" ["show_cat_num_articles"]=> string(1) "0" ["show_base_description"]=> string(1) "1" ["maxLevelcat"]=> string(2) "-1" ["show_empty_categories_cat"]=> string(1) "0" ["show_subcat_desc_cat"]=> string(1) "0" ["show_cat_num_articles_cat"]=> string(1) "0" ["num_leading_articles"]=> string(1) "0" ["num_intro_articles"]=> string(1) "1" ["num_columns"]=> string(1) "1" ["num_links"]=> string(1) "5" ["multi_column_order"]=> string(1) "0" ["show_subcategory_content"]=> string(1) "0" ["show_pagination_limit"]=> string(1) "1" ["filter_field"]=> string(4) "hide" ["show_headings"]=> string(1) "1" ["list_show_date"]=> string(1) "0" ["date_format"]=> string(0) "" ["list_show_hits"]=> string(1) "1" ["list_show_author"]=> string(1) "1" ["orderby_pri"]=> string(5) "order" ["orderby_sec"]=> string(5) "rdate" ["order_date"]=> string(9) "published" ["show_pagination"]=> string(1) "2" ["show_pagination_results"]=> string(1) "1" ["show_feed_link"]=> string(1) "1" ["feed_summary"]=> string(1) "0" ["feed_show_readmore"]=> string(1) "0" ["layout_type"]=> string(4) "blog" ["menu_text"]=> int(1) ["show_page_heading"]=> int(0) ["secure"]=> int(0) ["page_title"]=> string(14) "Website Audits" ["page_description"]=> string(116) "Website Design, Development and Optimisation from Cumbria based Joomla, Wordpress and Magento Small Business experts" ["page_rights"]=> string(131) "All content is copyright Appropriate Solutions Web Development Ltd. No rights to reproduce or redistribute any content are granted." ["robots"]=> string(0) "" ["access-view"]=> bool(true) } }

 

Do you understand what your visitors are doing?

Like most companies, you probably gather visitor analysis data on your website through a comprehensive package such as Google Analytics. Analysis data is not valued by weight however, what matters is the quality of this data and the conclusions that are drawn from it.

We can help you:

  • Correctly implement your analysis tracking based on your website strategy, including email tracking, e-commerce tracking and goal conversion.
  • Manage your Google Analytics profile so you can see where your traffic is coming from.
  • Identify the problem pages or structures that are choking the movement of your visitors toward your goals. 
  • Provide you with regular reports that give clear indication of problems and recommend potential solutions.

Does your website learn from it's mistakes?

There is a saying up North that goes "you don't make a pig fatter by measuring it", yet so many businesses measure visitor actions without analysing the implications of the results. These results should inform you of the problem areas on your website, and should form the basis of a virtuous circle of change by running a program of continuous improvements to website usability.

We can help you with:

  • Identifying your websites goals, those visitor actions that are most closely aligned with your business objectives. 
  • Finding the changes that will bring the best return on investment through careful variant analysis - serving multiple versions of the same page and tracking the performance of each. 
  • Improving your conversion rate through the creation of 'conversion channels' that run from your off site advertising through specifically created landing pages and on to your goal pages.

Does your website exclude some of your visitor audience?

Your visitors will come from all walks of life, and that will include some who may find it harder than most to access the information you provided. This may be due to a variety of  impairments, technical limitations or even choices on their part. Website accessibility is about reducing the barriers to as much of your potential audience as possible.

Providing an even playing field for all these visitors does not mean restricting your website to a Spartan text layout, but it does mean thinking ahead so content will display in the optimal manner for the visitors abilities.

We can help you:

  • Stay within current disability access legislation
  • Provide content that will be accessible to as many visitors as possible (and this includes the search engines).
  • Create inclusive, fast easy to use website interfaces that will get you talked about for the right reasons

All businesses strive to improve their efficiency. Shouldn't your website do the same?

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